D&AD John Lewis Window Display Brief
‘The World Beyond’ concept was an entry for the John Lewis D&AD Window Display brief. The brief was to design an Autumn window for the Oxford Street John Lewis store. It was important to consider what a shop window could do to encourage consumers to shop inside the store rather than to shop online.
My concept is based on Lewis Carroll’s ‘Through the Looking Glass’. On the left side of the window is a digital screen with projected photographs of items which are available in store. The items change throughout the day to suit the consumer’s particular needs at that time (e.g party dress for the evening). Beyond this archway screen the products become real, emphasising the excitement of shopping in store. On the right side of the window the products are arranged on illustrated nature cut-outs and are arranged in categories of the five senses Sight, Smell, Touch, Hearing and Taste to further encourage consumers to experience shopping inside the store.
The lighting changes to suit the time of day with a projection of a butterfly fluttering around the window in the day and magical fireflies in the evening. These projections are used to attract passers-by to the window.
A moving illustration of the concept was created